Hey Uneed!
I'm Tom, a solo founder from the UK. After years of battling chaotic spreadsheets, illegible notes and overly complex project tools that felt more like work than the work itself, I decided to build my own solution. Today, I'm thrilled to launch Toad.
Why I built this:
I built Toad out of frustration. I was juggling product development, marketing ideas, and business goals in a messy web of spreadsheets, scattered notes, and digital to-do lists. The big-name project tools promised a solution, but delivered a week-long induction course I didn't have time for.
I didn't need more features, notifications, or integrations; I needed more clarity.
I wanted a simple, visual command centre where I could see everything that mattered at a glance. A tool that would get out of my way so I could get back to doing the work. I couldn't find it, so I built it.
What it does:
Toad is a beautifully simple, visual grid that acts as a command centre for your entire all your projects.
✅ Get a bird's-eye view: See all your projects, clients, and goals in one place. Whether you're a founder planning a product launch, a freelancer managing a client pipeline, or a student tracking your coursework, Toad gives you an instant overview.
✅ Start in 60 seconds: There's no complex setup or lengthy induction needed. Sign up, pick a template (or start from scratch), and you can have your first project organised in under a minute. It just works.
✅ Go beyond to-do lists: Toad is more than just a list; it's a "matrix of checklists." This unique structure helps you manage multi-stage projects with the clarity and organisation that simple lists and notes can't provide.
Why it's different:
Toad is the antidote to complexity. It's not another bloated, all-in-one suite that requires a manual.
It's built on one ruthless principle: give you exactly what you need to get organised, and nothing you don't. It's laser-focused on the individual—the founder, the freelancer, the creator, the student—who craves clarity without the clutter.
Here's the link to a free three month trial for all Uneed users - https://meettoad.co.uk/accounts/register/trial-3-month
