SKU Analyzer is a Google Shopping analytics and feed management platform built around products instead of campaigns. It combines Google Ads and Merchant Center data by item ID, giving every SKU one consolidated view across the campaigns in which it appears.
See product-level cost, clicks, conversions, revenue, ROAS, impression share, pricing, availability, feed issues, and custom labels without rebuilding reports in spreadsheets or Looker Studio. Find products spending without conversions, break Performance Max results into Shopping, Search, Display, and Video, review reported search terms, and compare branded with non-branded traffic.
SKU Analyzer also tracks daily feed, price, availability, and competitive-position changes. Ecommerce and PPC teams can build rule-based custom labels, push approved changes to Merchant Center, run controlled product-title experiments, monitor free-listing performance, and measure product profitability when cost-of-goods and cart conversion data are available.
