I really like is the focus on why someone might be ready to buy, rather than just whether they match a target audience.
The ability to pick up signals from things like job postings, company news, and podcasts, then use that context for outreach, makes a lot of sense.
Not every signal means someone is ready to buy, of course, but having that context before reaching out is a big improvement over sending generic messages to hundreds of people. Excited to see how it evolves!
